Branding

Description

A friend was taking the leap and making a go of small business ownership, and I offered to use my expertise to help with the branding part of that journey.
After an initial client consultation, we identified a style that spoke to her (clean and minimal) and the message that her branding would convey.

I created this fun yet clean logo based on what I learned from the consultation. It encompasses her original business name, Room to Breathe, and her love of nature.

Tools Used

• Adobe Illustrator

• Canva

Learning Lessons

This is my first time creating a branding scheme for a business.
Before, I focused all my creative energy on creating the main logo, completely omitting the other parts that form a cohesive brand voice. This project was a great example of me taking what I learned about the different elements of branding from various graphic design accounts on Instagram and applying it to a real-life scenario.